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Terms of Service

Last updated 13 November 2026

Data Processing Agreement Privacy Notice

1. Who we are and what these terms cover

These terms are the agreement between your business and Vangarde Limited, trading as Purebook ("we", "us"). By creating an account or using Purebook, you agree to them on behalf of your business.

Vangarde Limited is registered in England, company number 14906264. Our registered office is 71-75 Shelton Street, London WC2H 9JQ. You can contact us at hello@purebook.co, or support@purebook.co for help.

Purebook is booking and management software for salons, spas and similar businesses. These terms are for businesses, not consumers. They cover the Purebook app, online booking pages, and the messages Purebook sends for you. Our Data Processing Agreement and Privacy Notice form part of these terms.

2. Your account

  • You must be at least 18 and able to agree to these terms for your business.
  • The details you give us when you sign up must be true and kept up to date.
  • The account owner decides who on the team can use Purebook and what each person can see. You are responsible for what happens under your account, including what your staff do.
  • Keep sign-in details and staff PINs private. Tell us straight away at support@purebook.co if you think someone has used your account without permission.
  • Each account is for one business. Each extra location needs its own account.

3. Plans, prices and billing

Prices. Your price depends on how many people take bookings in your account. Current prices are on purebook.co. Prices exclude VAT, which we add at the current rate.

Paying. You can pay monthly, or yearly in advance. Payments are taken by card through our payment provider, Stripe. If a payment fails, we will tell you and try again. If it is still unpaid after 14 days, we may pause your account until it is paid. Your data is kept while the account is paused.

Changing your team size. Adding someone who takes bookings moves you to the price for the new team size from the next payment. Taking someone off applies from your next renewal.

Free trial. New accounts get a 14-day free trial with full access. We check your card when you sign up but take nothing until the trial ends. When it ends, your first payment is taken automatically unless you have cancelled. You can cancel at any time during the trial and pay nothing.

Promotions. We may offer promotion codes, for example extra free months or a lower price for a set time after the trial. The terms of each offer are shown when you enter the code, and an offer cannot be swapped for cash.

60-day money-back guarantee. If you are not happy with Purebook within 60 days of your first payment, email support@purebook.co and we will refund all the payments you have made. The guarantee applies once per business.

Price changes. Your price is fixed for 12 months from your first payment. After that we may change prices with at least 30 days' notice by email. If you do not accept a change, you can cancel before it takes effect.

4. Payments to your salon

Purebook does not take commission on your bookings or payments, and we never hold your clients' money.

  • Card payments, deposits and online payments go through a payment provider you connect: Stripe, or Dojo for card machines. You sign up with that provider directly and agree to its terms. Its fees are charged by the provider, not by us.
  • Money from your clients goes into your provider account. Payouts, chargebacks and disputes are between you and your provider.
  • You set your own policies for deposits, cancellations, no-shows and refunds, and you must tell your clients about them before they book. Purebook applies the settings you choose. You are responsible for refunds and disputes with your clients.
  • If your provider account is disconnected or suspended, payments through Purebook stop until it is reconnected.

5. Texts and emails

Purebook sends emails and texts to your clients in your salon's name.

  • Texts: each plan includes 50 texts a month for each person who takes bookings, shared across the salon, up to 250 a month. Unused texts do not carry over. The included texts are for messages about bookings, such as reminders and confirmations. Marketing texts use top-up texts, which you can buy and which do not expire. When both run out, messages go by email instead.
  • Emails are unlimited, within fair use: no more than is reasonable for a salon of your size.
  • Marketing messages: you may only send marketing to clients who have agreed to receive it, as UK law requires. Every marketing message carries a way to opt out, and Purebook stops marketing to clients who do.
  • You are responsible for what your messages say. Delivery depends on phone networks and email providers, so we cannot promise every message arrives.

6. Your data and privacy

Your data stays yours. The client records, bookings, notes and other information you put into Purebook belong to your business. We use them only to run Purebook for you, as set out in our Data Processing Agreement, which forms part of these terms.

Anonymised statistics. We may combine anonymised information from across Purebook into statistics, for example to show how salons compare. These statistics never identify your salon or any client.

Health information. Client records can hold allergy alerts, patch test results and consultation answers. This is special category data under UK data protection law. You must have a lawful basis to record it, and only record what you need.

Your responsibilities. You are the controller of your clients' data. You must tell your clients how you use their information, usually through your own privacy notice, and deal with their requests to see or delete it. Purebook gives you tools to find, export, merge and delete client records.

Our own data. How we use information about you and your staff, such as account details and how you use Purebook, is set out in our Privacy Notice.

7. Acceptable use

You must not use Purebook to:

  • break the law, including data protection, consumer and marketing law;
  • send spam, or messages to people who have not agreed to receive them;
  • upload anything harmful, offensive, or that you do not have the right to use;
  • try to get into other salons' accounts or data, or test Purebook's security without our written permission;
  • copy, resell or rebuild Purebook, or overload it on purpose.

If you break these rules, we may suspend your account. Where we can, we will warn you first and give you a chance to put it right.

8. Availability, changes and support

  • We aim to keep Purebook available at all times, but we cannot promise it will never be interrupted. Planned maintenance happens outside salon hours where we can, with notice for anything longer than a few minutes.
  • We improve Purebook all the time and may change or replace features. We will not remove a main feature you pay for without at least 30 days' notice.
  • We may change these terms by publishing a new version on purebook.co, with the date it takes effect at the top. If you carry on using Purebook after that date, you accept the new terms. If you do not agree, you can cancel.
  • Support is by email at support@purebook.co and through Help in the app. We aim to reply within one working day.

9. Liability

  • Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow us to limit.
  • We are not liable for lost profits, lost business, lost bookings or damage to reputation, or for losses caused by your payment provider, phone networks or email providers.
  • Otherwise, our total liability to you in any 12 months is limited to the fees you paid us in the 12 months before the claim.
  • You are responsible for claims made against us because of how you use Purebook, including messages you send and client data you record without a lawful basis.

10. Cancelling and your data afterwards

  • You can cancel at any time in Settings or by emailing support@purebook.co. There is no cancellation fee.
  • Monthly plans stop at the end of the month you have paid for. Yearly plans run to the end of the paid year; apart from the 60-day guarantee, the rest of the year is not refunded.
  • We may end your account with 30 days' notice, or straight away if you seriously or repeatedly break these terms or do not pay.
  • Your data afterwards: you can export your client and booking data for 30 days after your account ends. On day 31 we delete it from Purebook, so it can no longer be exported. Copies in our backups are cleared within 90 days and are never restored for export. We keep only what the law requires, such as invoices.

11. General

  • These terms, the Data Processing Agreement and the Privacy Notice are the whole agreement between us about Purebook.
  • You may not transfer your account to another business without our agreement. We may transfer this agreement to a company that takes over Purebook, and we will tell you if we do.
  • If one part of these terms cannot be enforced, the rest still applies.
  • Neither of us is responsible for delays caused by events outside our reasonable control.
  • Notices to us go to hello@purebook.co; notices to you go to the email address on your account.
  • These terms are governed by the law of England and Wales, and the courts of England and Wales deal with any dispute.