purebookPrivacy Notice
Last updated 13 November 2026
Terms of Service Data Processing Agreement
1. Who we are
Purebook is run by Vangarde Limited, registered in England, company number 14906264, at 71-75 Shelton Street, London WC2H 9JQ. We are registered with the Information Commissioner's Office, number ZC259859.
This notice explains how we use personal information about people who visit purebook.co, ask us for a demo, or use Purebook at work. For any question about your information, email privacy@purebook.co.
2. If you book at a salon that uses Purebook
The salon decides what it records about you and why, so the salon is responsible for your information, not us. We store and process it for the salon under a data processing agreement, and never use it to market to you ourselves. To see, correct or delete your information, contact the salon. If you contact us, we will pass your request to them.
3. What we collect and why
| Who | What we collect | Why | Lawful basis |
|---|---|---|---|
| People who ask for a demo | Name, salon name, mobile, email, business type, website, current system, team size; your demo booking | To arrange and hold your demo, and follow up about it | Steps you asked us to take before a contract |
| Salon owners | Name, business details, email, phone, billing details (card details are held by Stripe, not us) | To run your account and take payment | Our contract with you |
| Salon staff using Purebook | Name, email, role, sign-in and activity records | To let you sign in and keep accounts secure | Legitimate interests: running a secure service |
| Anyone who contacts support | Your message and contact details | To answer you | Legitimate interests |
| Salon owners and staff | How Purebook is used, error reports | To fix problems and improve Purebook | Legitimate interests |
We send salon owners service emails about their account. We send marketing emails only to people who agree, and every one has an unsubscribe link.
4. Who we share it with
We never sell your information. We share it only with providers who help us run Purebook, under contracts that protect it:
- Vercel and Neon host the app and database in London; Vercel stores uploaded files in the United States.
- Resend sends our emails, from Ireland.
- PureSMS sends texts, in the UK.
- Stripe takes subscription payments.
- Cal.com books demo calls when you choose a time.
- Google serves the fonts on purebook.co, which shares your device's internet address with Google.
- Anthropic answers questions in Ask.
We may also share information when the law requires it, or with a buyer if Purebook is sold. Some providers are outside the UK; transfers are protected by UK adequacy rules or the UK international data transfer addendum.
5. How long we keep it
| Information | Kept for |
|---|---|
| Demo enquiries that don't become customers | 2 years from last contact |
| Salon account details | While the account is open, plus 30 days to export; backups cleared within 90 days of closing |
| Invoices and payment records | 6 years, as UK tax law requires |
| Support messages | 2 years from last contact |
6. Cookies
purebook.co sets no cookies of its own and uses no tracking or advertising tools. The Purebook app uses only the cookies needed to keep you signed in. When you open the demo calendar, Cal.com may set its own cookies to make the booking work; see Cal.com's privacy policy.
7. Your rights
You can ask us to:
- give you a copy of your information;
- correct it;
- delete it;
- stop or limit how we use it, or object to it;
- send it to you or another company in a usable format;
- stop marketing to you, at any time.
Email privacy@purebook.co. We will reply within one month. If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
We will update this notice when things change, and show the date of the latest version at the top.